This feeling is again courtesy of how blue logos power into consumers‘ perception of a brand. Achieving this well with multiple products or brands makes it an ideal color for any business. Let’s go deep down again and see why blue logos work so well for a few more samples of the best images. In The Blue Psychology Context Concerning Logo Design
Blue has always been tied to loyalty, suppressing reason, and professionalism. This is proper since blue, more often than not, incites emotions of purity and serenity. In terms of logo design, blue communicates corporate and statutory attitudes more appealingly. Blue is also closely associated with water, which connotes cleanliness, wholeness, and freshness.
The Influence of Branding Color Blue on Brand Image
A blue logo can change how a consumer views a brand. Below are a few identifiable aspects in which blue can influence a brand’s perception:
Trust and Assurance:
Blue is perceived as trustworthy and thus suitable for brands that want to earn trust and hope for customer return. Many perceivers consider a brand’s blue logo an image of confidence, truthfulness, and reliability. This is because blue is associated with the sky and sea, which are stable and trustworthy.
Intelligence and Competence:
Blue is relevant in these contexts because of its attributes of intelligence and competence, which is imperative when a brand needs to be professional or competent. More often than not, when a brand is described using a blue logo, its customers are more likely to perceive it as professional, sophisticated, and skilled. This is because blue is associated with learning and education. Also, the color of the sky is regarded as a clear and precise understanding.
Calming and Soothing:
Purity and Cleanliness:
Blue is often related to water, which is a symbol of purity and cleanliness. This color is so good for medical, sanitation, and ecology companies. People tend to associate blue logos with purity, hygiene, and freshness. This is why this color is associated with water, which is very important for life and is generally considered clean.
Blue Logos Types
A broad range of blue logos exist, and each of them possesses unique qualities accompanied by advantages:
Navy Blue Logos:
Dark blue logos are typically linked to luxury, high class, and credibility, and the creators of these logos, in turn, associate their products with them. Their dark tone exudes an inherent luxury that makes them applicable for brands seeking an electronic image. This explains the high appearance of dark blue logos among companies dealing with luxury goods and providing financial services.
Sky Blue Logos:
Youthfulness, freshness, optimism, and relaxation are some of the perceptions linked with light blue logos, making it possible for a brand to market itself with that image. Their smooth, soft shades garnish feelings of expectancy and positivity and are suited for brands targeting the young generation or those seeking modernization. The light blue logos, marketing companies, and consumer nicety manufacturing corporations mainly do this.
Teal Logos:
Teal logos combine blue and green and allude to balance harmony, and creativity. Their color can also be effective when creating brand identities, as they can stand out independently. Fashion, interior design, or technology companies tend to utilize teal logos. They can also be used by brands that, in one way or another, desire to promote the image of social or ecological responsibility.
Examples of Successful Blue Logos
Many well-known brands have incorporated blue into their logos with great success. Here are a few examples:
Brand Logo Color Industry
Facebook Blue Social Media
Twitter Blue Social Media
Mastercard Blue Financial Services
IBM Blue Technology
Delta Air Lines Blue Airlines
FAQs About Blue Logos
Why is it that blue is so commonly used as a choice of color in a logo?
Blue is a favorite logo color because people associate it with trust, reliability, intelligence, and calmness. This trait assists in reinforcing a professional and reputable brand image in the marketplace.
What other hues of blue can you utilize in logo design?
Some of the tones incorporated in logo design, for instance, include dark blue, light blue, and teal. The shade choice will depend on the desired brand image and the audience.
Is it possible to create a business using blue logos?
Several businesses may use blue logos, but they are often chosen by brands that wish to express authority, trust, reliability, intelligence, or serenity.
What should I do to select the right touch of blue for my logo?
The shade of blue for your logo should be chosen based on the company’s personality, values, and target audience. It is also a good idea to try various shades before settling on a comfortable one.
Conclusion
Blue logos are the best brand-recalling tools, and they provide insights into the brand’s blue character among people and its significance. An excellent blue logo can be designed to speak to the business’s intended customers.
While creating a blue logo, the following points should be taken into account:
Brand personality:
What are the characteristics of your brand? What do you want your audience to think about your brand?
Target audience:
What types of people do you want to respond to your brand? What do they like?
Industry:
What kind of industry are you associated with? Are specific colors prevalent in your industry that you ought to know of?
Logo design elements:
What specific logo elements will you try to incorporate, e.g., typeface, logo symbols, patterns, and so on? How will these elements enhance the blue color?
These factors must be carefully considered to create a blue logo that is attractive and effective in promoting the respective business.
